Baltimore Community Foundation
2026 Donor Campaign Landing Pages
Project Info
Type: Website Landing Page Design & Optimization
Role: UX Design, Content Development & WordPress Implementation
Tools: WordPress, GA4, Illustrator, Figma, Photoshop
Timeline: June, 2026
Project Highlights
Challenge
Transforming complex financial and philanthropic concepts into accessible, audience-focused digital experiences that encouraged users to explore their charitable giving options and connect with BCF's philanthropic advisors.
Solution
Developed three targeted landing pages that created clear entry points for different donor audiences while maintaining a cohesive campaign experience across BCF's website.
Campaign Strategy & User Experience
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Organized complex financial and philanthropic information into modular sections that improved readability and allowed users to quickly identify relevant giving pathways.
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Used BCF's brand system, typography, color, and content blocks to create a cohesive campaign experience while differentiating individual donor journeys.
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Incorporated clear calls-to-action throughout each page to encourage consultation requests and deepen donor engagement.
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Applied accessible web practices including structured headings, descriptive links, image optimization, and scannable content formatting.
Content Architecture
Organized complex financial and philanthropic information into modular sections that improved readability and allowed users to quickly identify relevant giving pathways.
Visual Hierarchy
Used BCF's brand system, typography, color, and content blocks to create a cohesive campaign experience while differentiating individual donor journeys.