Baltimore Community Foundation
2026 Donor Campaign Landing Pages
Digital Experience Design
The Challenge
Transforming complex financial and philanthropic concepts into accessible, audience-focused digital experiences that encouraged users to explore their charitable giving options and connect with BCF's philanthropic advisors.
The Solution
Three targeted landing pages that created clear entry points for different donor audiences while maintaining a cohesive campaign experience across BCF's website.
Details
Tools: WordPress, Elementor, GA4, Illustrator, Figma, Photoshop
Timeline: Two Weeks, June, 2026
My Role
Developed page architecture and content hierarchy for three campaign landing pages
01
Translated complex donor services information into clear, accessible web content
02
Designed page layouts and visual components aligned with BCF's brand system
03
Built and optimized pages within WordPress using Elementor
04
Implemented SEO best practices including metadata, image optimization, structure
05
Collaborated with internal stakeholders through content review and approval cycles
06
Supported ongoing website maintenance and optimization
07
Key Elements
Design & UX Approach
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Organized complex financial and philanthropic information into modular sections that improved readability and allowed users to quickly identify relevant giving pathways.
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Used BCF's brand system, typography, color, and content blocks to create a cohesive campaign experience while differentiating individual donor journeys.
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Incorporated clear calls-to-action throughout each page to encourage consultation requests and deepen donor engagement.
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Applied accessible web practices including structured headings, descriptive links, image optimization, and scannable content formatting.